We’re regularly asked to provide advanced digital training.
‘Advanced’ is a pretty big bucket to understand. It spans the chasm between ‘Introduction to…’ or ‘Getting started with…’ and ‘What’s next in [delete as applicable] IoT/bots/millennials/VR/cyber/OMG’.
I’m generally a bit sceptical about categorising learning as being advanced. Learning is what it needs to be.
I’m planning to do my first marathon later this year. I could ask my running friends for some beginners’ marathon training. But the marathon I’m doing is cross country, over some of the hilliest terrain in the South of England. And, I’m a new Dad. So I don’t think the typical beginners plan will work for me. Nor would an advanced plan for more experienced runners.
I need support that meets my needs, but I need to be prepared to allow someone to help challenge and clarify those needs.
So when someone asks for advanced training in social media, online content, crisis response or whatever it happens to be, it’s essential for us to understand what they actually need. That’s regardless of whether the client has provided a really detailed brief, or not. And it’s very important for them to accept that our response could be a mixed of advanced, introductory and intermediate help, based on the needs that we perceive.
There’s really no such thing as advanced digital. Just skills, according to the needs of you, your team and of course, your audience.
If you’ve read this far, can you guess what happened at work recently?