Spending time around family who live in another country is invaluable.
99% of it is all about Family, relationships and seeing the people we love.
But it’s also a precious opportunity to see, heard and understand a bit better. Their politics, the way they use their phones, their preferred social media and the different ways Covid has impacted their working lives.
This is far from scientific, representative, research. But, next time I need to think hard about how a client might approach social in the USA, I will feel that bit better informed.