One of my absolute highlights of the past year has been the opportunity to work with NHS communicators on a post grad course run by NHS Improvement and the Centre for Health and Communications Research.
It’s met lots of needs for me. A chance to reconnect with issues around NHS comms. And an opportunity to consolidate some ideas I’ve had for a while about the uneasiness and potential cross over between digital transformation projects and communications.
These two are often uneasy bedfellows, but I really think there’s an opportunity to bridge a perceived gap by employing testing, iteration and open working in the development of communications projects.
I think it landed well with the 30 or so NHS communicators I’ve met so far. We certainly had a lot of fun completing the exercises, and all in the genteel surroundings of Missenden Abbey.
Here are the slides: