Running scared of the web

I hope this:

and this:

don’t provide an excuse for people to do less, or nothing, on social media.

Large organisations have plenty enough reasons not to ask for input from their audiences, or to be fearful of opening up their channels to public comment.

It’s too easy to believe that the web is full of trolls (and count anyone with negative feedback as a troll), or that no-one is capable of sharing a sensible idea.

Give people a structure, a set of choices, and target your audience online – rather than just tweeting the world – and the web can still be powerful and constructive.

 

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