3 thoughts on “How should a digital press office work?”

  1. That’s definitely a clear message. Getting truly digital is featuring more and more across my feeds and at meetings and events I attend.

    For me, unsurprisingly, the pervavsive theme arising again and again, preventing any sustainable transformation – before vision, before skills, and before opportunity – is culture and trust. Age-old barriers to what are for many very new and right now seemingly unreachable digital opportunities.

    Change is happening, don’t get me wrong, but to do so in the holistic way you advocate needs strategic thinking and a shift in mindset. Talking about it is a start but not sure why so many are falling behind. Oh, wait, that’ll be culture!

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